It is important for us to understand why you want a website and what you want it to achieve.
Experience has taught us that a great website means nothing if it’s hidden, this is why we start every web project with an SEO strategy (search engine optimisation… or just plain old ‘getting noticed on Google’).
Then once the site is found it’s the user experience that converts, if this is done right ‘it’s all gravy’.
Ok, not right away but this is where we start and we’re going to get intimate! We’ll dig deep into everything that makes you unique and turn all those things into super positive selling points.
We’ll get all those vibes together and use them to form the building blocks of your website structure.
At this stage we know how your site will be structured so now we’re all about capturing the essence of your company and translating it into a thing of beauty.
Every detail, from the colours and fonts to the overall aesthetic, ensures that the end result will be a thing to be proud of.
We’ve already drilled into the soul of your company, morphed ourselves into your clients and left ourselves with massive expectations.
So to satisfy those expectations we create pages that deliver content in bitesized chunks that leave you wanting more, encouraging the user to keep on moving ever closer to that call, click or purchase.
Throughout the entire design process, we work closely with you, seeking your feedback and incorporating your ideas. Our aim is to create a website that not only aligns with your vision but also exceeds your expectations. With our open lines of communication, transparent workflow, you can trust us to bring your dream website to life.
From here you have a choice of how aggressively you hit your market. So you need to consider your goals.
In order to get to that enshrined position at the top of Google you need a further strategy and a timeline.
Sure, you can simply pour money into Google Adwords to give you sponsored positions right at the top of the results page but when you stop, you will once again return to your natural ranked position and that could be right back on page 42.
Organic ranking does not use pay per click to push up the Google listings, instead it uses language that Google understands, think of your ranking as popularity in a world where popularity is everything.
If you were best friends with Brad Pitt and John Travolta, people would regard you with more interest and your social ranking would increase massively, this is the same for websites that have strong inbound links from well respected websites. If Apple referenced your company and linked directly to your site you would fly up the rankings in the same way.
This is just one of the angles you need to take though, with a website you need to be constantly writing useful content and linking it back to your site. Long gone are the days that you could simply load your website with keywords, Google is way too smart for that.
Depending on your site and its history, your journey could be anything from 1 week to 18 months or longer to get your site ranking in a strong way.
Sometimes you may need a little interactivity to fully describe your proposition to your clients. For instance this was created to visually display the client’s products…
Web design is about engaging your audience and delivering your message in a way that makes them feel they have gained something. Peoples time is more precious than ever and with more media than anyone could ever consume, convincing them to read yours means they need to be properly enticed.
Tone of voice and messaging is dictated by your audience. For instance, this copy uses a clickbait style which can work for some (not all), notice the headline and imagery? that’s why you’re reading on, you were offered something, an answer, to get this answer you looked further, and in some form this is what your website needs to do.
and you are clicking this button because like the button says, you want more!
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