From a complete brand overhaul to a window graphic, we always start the same way, outlining the objective and creating specific goals. Once these are in place we look at the best way of achieving them.
Knowing what the goals should be can be as simple as a clients specific request such as ‘i would like a new sign for my shop’ which would mean looking at the logistics involved, creating the sign and installing it.
More complicated would be ‘i would like to build my brand awareness and increase my sales’, this starts with research into competitors and the market, developing a strategy and applying it to all communications, such as logo and brand, website and SEO, advertising, literature, events, content creation and more.